Users will soon have a fresh option that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale launch. This development comes amid a surge in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically absurd or bizarre.
Our research shows that many people enjoy content created using AI tools, including AI artwork to educational videos, and we want to give people the power to see more or less of that, according to their own preferences,” commented a company executive.
Scale of AI Content
TikTok shared that there are now over a billion videos on its app identified as AI-generated. In total, in excess of 100 mn pieces of content are submitted to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the level of artificial media they see by opening the content preference setting in the app and picking AI-made media. Other topics that can already be adjusted under the tool cover politics, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules mandate users to label “realistic” AI-made content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth add an artificially created tag to content produced via its built-in AI features, or identified by an cross-platform project for spotting artificial media. This step is aimed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is furthermore establishing a two million dollar educational fund for experts and organizations to develop educational content about ethical AI use. This project will support charitable organizations focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, amid controversy over proposals to cut jobs for a large number of content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is making a difference process content quickly.”
